Essays are where I test ideas. Books are where I finish them. Here you’ll find the long‑form work meant to last, drawn from 20 years of decoding behavior. Want early chapters and notes as they’re written? Get my Lab Notes
Message Market Fit: The Behavioral Messaging System That Maps Minds, Fits Markets, and Unlocks Growth
Most teams try to fix growth with more volume. MMF shows how to fix it with message.
Most teams try to fix growth with more volume. MMF shows how to fix it with message.
You’ll learn to surface the behavioral code that drives customer decisions, build a clear, durable message architecture, run quick real‑world tests for fit, and align your website, sales, and ads around Message Market Fit.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The instant New York Times best-seller!
My first book, Atomic Habits, offers a proven framework for getting 1 percent better every day. It’s the ultimate guide on how to design a system where good habits emerge naturally and unwanted habits fade away.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The instant New York Times best-seller!
My first book, Atomic Habits, offers a proven framework for getting 1 percent better every day. It’s the ultimate guide on how to design a system where good habits emerge naturally and unwanted habits fade away.
Two new books are underway, drawn from years of field work. One explores the story patterns that move markets. The other examines marketing without memory. Early chapters go to Lab Notes.
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