See the pattern first.
I decode behavior in markets and marketing. 20 years in the work.
Want a cleaner read on what moves people? You’re in the right place.
I publish field notes, experiments, and books to help you connect the dots.
Get my Lab Notes when I have something to say.
No schedule. Only signal.
You’ll get field notes, experiments, mental models, and early chapters.
No spam. No selling your info. Ever.
You’ll get field notes, experiments, mental models, and early chapters. No spam. No selling your info. Ever.
Jonathan Hoffsuemmer
Writer, Hoffsuemmer Labs
